Green Hasson Janks hosted its 3rd Annual Entertainment and Media Forum, “The Shake Up of New Media: A Seismic Shift in Content Consumption,” on Thursday, Nov. 12, 2015, at Tiato in Santa Monica. The Forum focused on the future of multi-channel networks, content production and advertising. Event discussions centered around how online content is creating new streams of revenue for both advertisers and content producers, the shift to de-bundling content to meet consumer demands, how technology is changing the entertainment and new media landscape and more.
At the Forum, Dan Landes, Manager at Green Hasson Janks, unveiled key findings from its industry survey and white paper, New Media Trends: Consolidating to Meet Consumer Demands, which reported on new media sectors with in-depth interviews of industry insiders.
The event featured a panel of industry leaders including moderator Peter Klass, senior manager at Green Hasson Janks; daytime Emmy-winning actress Michelle Stafford (General Hospital, The Young and the Restless); Lindsay Conner, partner at Manatt, Phelps & Phillips and head of its motion picture, television and digital content practice group; Roberto Orci, CEO of Acento Advertising with more than 30 years in marketing and advertising experience throughout Mexico, Canada and the U.S.; and Brian Toombs, director of Strategy at Funny or Die, an Emmy-winning leader in comedy entertainment.
As highlighted during the Fourm, nearly half of the surveyed industry respondents predicted that new media advertisers will look to product integration and placement as a top marketing strategy. Additionally, advertising will become further fragmented as new media marketers pursue increasingly narrow niches through mobile devices.
More material from the Forum:
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