Alexander Brown


"#BeMore with Green Hasson Janks."


    Trade Wars, Tariffs and Trump

    The newly imposed tariffs (taxes imposed on imported goods) on steel and other manufacturing staples have sparked massive backlash from the world abroad. In a bid to reinvigorate manufacturing in the U.S., consumer goods are now paid back in full from the E.U., China and other nations that have their own trade restrictions in place against U.S. products. In theory, tariffs are designed to increase the price of imported goods within a country, thus encouraging that country’s consumers to buy […]

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      The Hidden Money of Easter Eggs

      While Thanksgiving and the other winter holidays are a booming time for the food and beverage industry, the end of winter does not mean industry profits need to take a nosedive. Spring is a great time to measure the effects of a bloated winter that is full of holiday cheer, as it follows into a lull in spending for the first few months of the year. By looking at the effects that the spring holidays (Spring Festival, Passover, Easter, etc.) have on consumer spending in the food industry, it can […]

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        Amazing Amazon Wholly Owns Whole Foods

        If you haven’t been living under a rock for the last decade, it’s a good bet that you have used Amazon to purchase something. The online retailer giant, started by Jeff Bezos out of his garage some years ago has dominated the online space, with competitors like and traditional box stores struggling to stop the grip it has on the industry. With a surge in Amazon’s stock price, Mr. Bezos has also officially become the richest man in the world, surpassing Bill Gates, and ushering in the […]

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          Gluten?! I Hardly Knew ‘Em!

          If you are anything like me, then you are a very tall man who loves to eat. As such, I rarely exclude anything from the realm of possibilities of my diet. That is not to say I do not eat healthy, but I cannot think of many examples of foods that I would purposefully ignore or avoid if they tasted good enough. On the exact opposite side of this spectrum is my dad. You can name few things that he is not allergic to. Gluten is one of his main enemies, but the list also includes apples, spinach, […]

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            Fast Food Slows Down

            The restaurant industry has been a major part of the economy as it accounts for roughly $800B in annual sales. However, with more people opting to make dinner versus spending on trendy dining experiences, recent trends seem to be setting the industry back. December 2016 saw the industry collectively generate negative same-store sales growth, which can be a sign of things to come. The Fast Food sector experienced a decline in sales due to the “fast casual” trend with places such as Mendocino […]

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              Flooded Farmers

              While California is on the mend from a drought (we can only hope the rain continues to help replenish our lakes and rivers), many other parts of the country are drowning. Louisiana is recovering from what the National Weather Service is calling a “1,000-year rain” that flooded the area for three days leaving houses, industry and farmland devastated. Louisiana is known for its unique Cajun cuisine, and with such devastation, it has me wondering what they have to do to get those delicious […]

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                From Yard to Table

                They say there are those who have a green thumb, and those who do not. I fall somewhere in the middle of “those who do not.” I struggle every day just to water my plants, if only for the opportunity to watch as they grow and thrive right in front of my eyes. As it turns out, many more Americans are doing the same or more when it comes to growing their own food. An estimated one in three U.S. households is now cultivating some amount of their own food. Of course, this does not mean that they are […]

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                  Water, Water Everywhere, and Not a Drop to Drink

                  Living in Southern California, I can’t help but look at the beautiful ocean and think, “No water?” Of course I know seawater is undrinkable, and yet I still ask myself, “why?” Water usage restrictions are mentioned everywhere in media and around water coolers. Most people think of their baths, showers and brown-green lawns when they talk about saving water and the restrictions. However, as a member of the food and beverage niche at Green Hasson Janks, I can’t help but think about all of the […]

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                    California Craft Brewer’s Association Conference

                    The California Craft Brewer’s Association Conference (CCBA) is a chance for brewers and industry professionals from all over the state to attend workshops and seminars focused on the craft beer industry. This year’s conference was located at the Weston Hotel in beautiful downtown Long Beach, and I arrived at the show hoping for a better look into the industry and those that make it thrive. Upon exiting the escalator to the third floor, I was surrounded by craft breweries from the likes of El […]

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                      The Super Bowl Requires Super Preparation

                      The Super Bowl means a lot of different things to millions of Americans, with some sources saying that only 60 percent of Super Bowl viewers are actual football fans. It seems as though there are many for whom the chicken wing is even more important than the pigskin — this year for instance, Americans were predicted to eat 1.3 billion chicken wings over the Super Bowl weekend! A feast of that magnitude could only be dreamed of in the halls of Valhalla. Wings aren’t the only consumer food product […]

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                        Make Your 2016 Toast With a Craft Beer

                        The holiday season is upon us, and what better way to celebrate the end of another great year than to toast each other to good health with a great craft beer? I have been brewing the stuff for a year or so now, transforming grains into glorious amber-colored ales. Craft brewing is not only a great personal activity it seems to be making great waves in business as well. A lot of people aren’t sure what defines a craft beer, but they know it when they see it. The Brewers Association defines craft […]

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                          Recap of the 2015 Food and Beverage Forum

                          The 2015 Green Hasson Janks Food and Beverage Industry Forum was held on Sept. 29 at the Grammy Museum in downtown Los Angeles. This year’s event focused on women as both leaders and consumers in the food and beverage industry. More than 150 attendees from the food and beverage industry and influencers participated. The event was led by Donald Snyder, audit partner and leader of the Food and Beverage Practice at Green Hasson Janks, and included great dialogue about women and their challenges […]

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