“Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller
Sarah Phelan, MSJ, has over 10 years of experience working as a strategic marketing, business development, communications, public relations and social media professional. She enjoys developing strategic initiatives to grow business and discovering new and effective ways of conveying messages to targeted audiences.
At Green Hasson Janks, Sarah designs, writes and edits marketing collateral and proposal for prospective clients. She also organizes and executes events aimed at growing business and increasing the Firm’s market prominence. Her expertise also includes managing the Firm’s digital strategy and developing, editing and overseeing blogs and social media strategy. She is also a member of the Firm’s Food and Beverage Practice and manages their annual survey and whitepaper production as well as having been a content contributor. Sarah also write blogs for the Firm focused on marketing in the food and beverage industry and women in the workplace.
Prior to joining the Firm in 2015, Sarah worked for Saint John’s Health Center (SJHC) in its Marketing Department. At SJHC, Sarah acted as Public Information Officer for SJHC and its affiliated John Wayne Cancer Institute. She also managed the public relations, internal communications and social media strategies for both institutions, as well as provided support in those areas for the Saint John's Health Center Foundation.
Sarah graduated from the University of Missouri, Columbia where she received a Bachelor of Journalism before going to Northwestern University for her Master of Science in Journalism.
It is a unique time for women in business. More than ever before, women are being heard and recognized as valuable members of the work force. According to Grant Thornton’s 2019 Women in Business Report, women hold 29 percent of senior management roles and 87 percent of global businesses have at least one woman in a senior management role. While these are some of the highest figures recorded in history, these numbers are far from perfect, and women still need to make sure they are not only […]
Originally published in our Food and Beverage Whitepaper: Food Innovation: The Push and the Pull of Consumer Demand. Download your copy here. One of the primary goals of creating a website is to publicize your products and services, but if you are not ranking in search-engine results, your site is missing its mark. Below are three ways to make sure you are getting the most out of your site and are truly optimized for search engines. 1. PUBLISH RELEVANT CONTENT AND UPDATE IT REGULARLY The term […]
Excerpt from the Green Hasson Janks Food and Beverage Whitepaper, Food Innovation: The Push and the Pull of Consumer Demand.Green Hasson Janks Marketing Manager Sarah Phelan recently sat down with Mari-Anne Kehler, Green Hasson Janks Chief Marketing and Strategy Officer, to discuss social media and blogging in the food and beverage industry. Sarah Phelan: Why should food and beverage companies have a social media presence and strategy? Mari-Anne Kehler: It really is not an option to not have […]
In modern day, women make up nearly 50 percent of the U.S. workforce (according the United States Department of Labor). And while women have come a long way in the fight for equality and equal pay, there is still a social paradigm shift that needs to occur in how women are viewed in the workplace by others, as well as how they view themselves, especially when it comes to salary negotiations. This year, Green Hasson Janks was once again a sponsor of the 2018 Los Angeles Business Journal […]
Earlier this year we released our 2017 Food and Beverage whitepaper, The Future of Food: Meeting Consumer Demands with Sustainable Resources. While the paper contained a number of interesting findings from our 2017 survey, the area that interested me most – especially as someone in the marketing profession – related to consumer demands and the benefits of using sustainability as a marketing tool. Our survey showed that 67 percent of respondents believe being sustainable is good for public […]