With long-term sustainability in mind, Northern California Grantmakers, San Diego Grantmakers and Southern California Grantmakers recently announced the launch of a new joint initiative – The Real Cost Project – to increase the impact of philanthropy across California.

“Real cost” is all the necessary investments for a nonprofit organization to deliver on a mission and to be sustainable over the long term. The initiative changes the approach to grantmaking by starting with the end in mind and asking “What are the desired outcomes?” and “What does it cost to deliver those outcomes?”

Created by funders for funders, The Real Cost Project aims to support foundations, individual donors, corporations, governments and community leaders as they adapt their grantmaking to strengthen outcomes. This means an organization can cover its direct program costs, fund its infrastructure and capacity needs, have the necessary liquidity and reserves, and have the investment capital to adapt the organization’s business model to meet the needs of a changing world. Sounds like a great idea to me!


About Donella Wilson (Partner, Green Hasson Janks)

Donella has over 17 years of public accounting experience providing audit, accounting, and special project services. She is a frequent guest lecturer and conference speaker on nonprofit financial management and governance issues. As an Adjunct Professor, she has taught Nonprofit Financial Management at USC’s School of Public Policy, Planning and Development.

Donella Wilson

Donella Wilson

CATEGORIES Nonprofit, , #BeMore,

Donella Wilson, CPA, leads the Firm’s Nonprofit Practice and has more than 20 years of public accounting experience providing audit, accounting and special project services and works exclusively in the nonprofit sector. A leader in both the nonprofit and accounting communities, Donella was…Learn More