Click here to listen Green Hasson Food and Beverage Partner Donald Snyder talk about millennial demands with KFIAM. The topic of changing consumer demands the subject of our 2018 Food and Beverage report Food Innovation: The Push and the Pull of Consumer Demand. Innovative companies have realized they can capitalize on customer needs if they just listen. The companies that are able to hear the customer needs are able to innovate product solutions. Those brands will have a major advantage in the marketplace.