LOS ANGELES, CA – Oct. 9, 2017… Green Hasson Janks has won the 2017 The Accountant and International Accounting Bulletin “Communication Campaign of the Year – Single Firms” award for its messaging on the firm’s #BeMore culture.
“I am thrilled for our firm to be recognized,” said Green Hasson Janks Managing Partner Leon Janks. “A lot of hard work went into our firm re-brand, and promoting a culture that truly supports the #BeMore philosophy. Our team really went all out and deserves this recognition for their amazing accomplishment.”
Green Hasson Janks seeks to change the traditional accounting profession paradigm by recognizing that to achieve the greatest success a firm must encourage individuals to #BeMore for themselves and their clients. The Firm has taken a stance that their people are their best when they can achieve their personal and professional goals.
“Family, friends and personal passions all make us who we are,” explained the Firm’s Chief Marketing and Strategy Officer Mari-Anne Kehler. “The work we do at GHJ is an extension of that. Having a rich, full, balanced life allows us to bring our best to our clients. #BeMore represents that belief and our firm culture.”
This is why Green Hasson Janks launched its campaign to share their #BeMore approach to business. The firm believes every day is a chance to #BeMore. Not do more. Not work more. Instead, employees encourage one another to be the best they can be and enjoy life to the fullest.
Leveraging a full campaign that included advertising, social media, the firm’s website, a dedicated #BeMore Blog and other communication tools, Green Hasson Janks has helped promote the #BeMore Firm culture throughout the firm and to its clients. The Firm has even used the platform to launch a firm-sponsored Women’s Empowerment Series, a Health and Wellness focus, and other external support strategies that advance the messaging.
“We don’t believe that just living the #BeMore culture is enough,” Janks explained. “We want to share our message with other so we can help our clients and colleagues #BeMore, too. Together, we will all learn how to #BeMore.”
Founded in 1953, Green Hasson Janks is a Los Angeles-based accounting firm that specializes in nonprofit, food and beverage, entertainment and media and health and wellness companies. Named a “Best Places to Work” by the Los Angeles Business Journal eight times since 2008, Green Hasson Janks is passionate about helping clients and its people #BeMore by focusing on building thriving businesses and creating a better future. The firm works as a business advocate for its clients – providing personalized service and building long-term relationships to help position our clients for growth. Also ranked as a top-20 largest accounting firm on the Los Angeles Business Journal’s Book of Lists, the firm has 14 partners and approximately 150 staff members that serve over 3,000 clients. The firm is a member of the American Institute of Certified Public Accountants (AICPA), the AICPA Governmental Audit Quality Center (GAQC), the California Society of CPAs and the California Association of Nonprofits (CalNonprofit).