Food and beverage executives are recognizing the significant impact that digital, social and mobile technologies have on business growth. Research shows that the industry’s top-performing companies have an active and integrated social media presence. In addition to traditional media, companies also use social media to build local communities, collect customer feedback and solicit new product ideas.

In this issue of Food Digest, we explore various facets of social media, including how food executives use it to interact with their customers, its presence in the marketing mix and issues cited when measuring return on investment.