Independent production companies are no longer limited to making and distributing documentaries and art-house projects. Once considered renegades, many companies of this type are now well-established and well-respected industry players. While the characteristics of each independent production company are unique, there are common business practices and philosophies that distinguish this group from larger studios. Continued concern over the economy, increased opportunities for new media distribution, the need for quality content at lower production costs, and limited financial risk have made independent film production an attractive business model.

Green Hasson Janks recently conducted its first Independent Film and Television Producer Survey. The survey examined the perspectives of independent producers, and analysis reveals that while many are exploring opportunities in new media, many more have yet to tap this exciting avenue.