Do, or do not. There is no try.
What’s your role in the firm, and how do you make a difference?
Having leadership responsibility for the firm’s strategy, marketing and business development gives me the opportunity to connect with every person at Green Hasson Janks. My passion for developing ideas and people allows me to flourish here in one role, under one roof.
Who is/was the biggest influence in your business life and how did s/he shape who you’ve become?
My partner at Deloitte, David Thompson, demonstrated the servant leadership of a great mentor. He walked the walk of a valued professional, and never hesitated to make precious time to guide others. As a result, his team followed him anywhere.
Describe the best thing about Green Hasson Janks and why it matters to you.
The best thing about GHJ is the value placed on respect of others. There is a culture of integrity and kindness that is unusual for such a high performing firm.
What makes you get up in the morning, and how does it impact your work style?
Giving back to the community is my #1 priority. At GHJ I get to mix work with passion: we serve our clients and the community in everything we do. All our decisions are weighed against the backdrop of doing well by doing good.
What issues in our community do you care most about, and how does that motivate you?
My personal community passion is to help create housing and job opportunities for adults with disabilities. My son is an adult with autism, so getting to find ways that he and his peers can thrive and enjoy productive lives motivates me every day.
What/who influenced you to join the firm, and how?
Leon Janks as Managing Partner won me over when we first met, with his exuberance, his focus on positivity and his influence on the firm culture by putting people first. I had never met a more passionate leader of a firm or business in my career, and knew GHJ was the place for me.
What is your favorite quote that best describes your professional philosophy?
“My life is my message.” -Gandhi
If I weren’t an accountant/consultant, I’d be a __________________. Why?
Professional drummer and lead singer. In a parallel universe, I’m on tour right now with my rock band.
Mari-Anne Kehler leads the Firm’s strategy, business development and marketing. She has more than 30 years of experience as a high-impact leader who successfully expands business through action by using core skills of teaming, coaching, strategy development, program execution, measurement and innovation. She has an integrated client-centric and industry approach with experience in professional services, finance, consumer business, entertainment and media.
For her many contributions as a marketing leader, Mari-Anne was named 2019 “Most Influential Marketer” by Los Angeles Business Journal. Additionally, in 2018, Mari-Anne was the winner of the CMO Club’s “CMO Transformation Award” for her demonstrated ability to lead company-wide brand transformation beyond the marketing department.
Prior to joining Green Hasson Janks in 2015, Mari-Anne held sales, marketing and business development leadership roles at top organizations. She served as a national marketing leader for Deloitte Services LP where she held a number of positions on the Marketing and Business Development leadership team, including heading up National Tax marketing, and marketing/business development of the Pacific Southwest region. She was a highly rated trainer of senior-level talent at the globally renowned Deloitte University.
Before joining Deloitte, Mari-Anne led West Coast regional marketing efforts for a division of Nestle. She began her career on Wall Street at Morgan Stanley, and has also held director positions at Bertelsmann Entertainment and Grey Direct, overall gaining insights in various industries including finance, entertainment, media and consumer products.
Mari-Anne’s nonprofit work focuses on organizational problem solving, leadership coaching, capacity building, constituent development, communications and global and grass-roots advocacy.
Mari-Anne has been active in the community in the areas of disability awareness and fundraising and in mentoring families and professionals for almost two decades. Her particular specialty is creating successful transition strategies to optimize the special needs journey into adulthood.
In addition to serving on numerous nonprofit boards supporting children, education and the special needs community, she is also a speaker at universities and conferences on the topic of disabilities: awareness, transition to adulthood and the impact on families. Mari-Anne has been a featured speaker at conferences on topics such as social media and marketing strategy.
Her book Putting the Profit in Nonprofit was a #1 e-book bestseller on Amazon.
Favorite place in the world:
New York City
Bob Dylan, Springsteen, Chrissie Hynde
Favorite movie or book of all time:
The Big Lebowski, The Godfather, The Mission
One word that best describes me:
When I’m not working, you’ll catch me doing this:
Working with one of my favorite nonprofit organizations.
When a business has more women in leadership positions, or significant numbers of diverse decision makers, it will generate more profits and out perform competitors. Research backs this up: McKinsey found that diverse companies studied were 35% more likely to have financial results above industry average. Those business improvements include surges in innovation, which tend to indicate a company’s ability to thrive. Simply said, innovation is a multiplier of growth. And the secret weapon to […]
“Life is a balance of holding on and letting go.” - Rumi Balance is hard for anyone pursuing a life worth living. Juggling professional and personal demands and dreams is perhaps the toughest life lesson. Especially today: the world has gotten faster and more demanding. Technology is both an enabler and a task master that elevates expectations for speed and multiplies distractions. International Women’s Day is a good time to reflect on how we can increase balance in life. Would it surprise […]
Excerpt from the Green Hasson Janks Food and Beverage Whitepaper, Food Innovation: The Push and the Pull of Consumer Demand.Green Hasson Janks Marketing Manager Sarah Phelan recently sat down with Mari-Anne Kehler, Green Hasson Janks Chief Marketing and Strategy Officer, to discuss social media and blogging in the food and beverage industry. Sarah Phelan: Why should food and beverage companies have a social media presence and strategy? Mari-Anne Kehler: It really is not an option to not have […]
Originally published on Berbay Marketing and PR Every legal professional knows the importance of branding, yet few firms do it successfully. Determining your brand and internal culture is no easy task, but it is essential if you want your firm to thrive. CLICK HERE TO LISTEN TO THE PODCAST. Mari-Anne Kehler, chief marketing and strategy officer at the Los Angeles accounting and consulting firm Green Hasson Janks, has spent her career guiding professional service firms in refining their […]
This was originally published in the Los Angeles Business Journal on July 30, 2018. Tim Cook, the CEO of Apple said that,“Inclusion of diversity inspires innovation. The best companies in the land will be the most diverse.” Apple has long been the standard bearer for innovation. It is rare for the topic of innovation to occur without mention of Apple’s history of disruption in the technology sector, and essentially reinventing categories of technology we never knew we needed. But Apple has […]
Each leader brings personal experiences into the workplace and uses the tools of life to solve problems and further one’s career. We cannot avoid it; we cannot turn off one part of our lives if we are to live authentically. As multi-dimensional humans, we draw from what we know and ideally select the best of our journey to inform how we operate with integrity and expertise. One of the experiences that has had the most profound impact of my life has been raising a son with autism who will need […]
Change management is one of the toughest jobs a leader will encounter. To implement successful and sustainable change requires having a plan, effectively engaging your audience and measuring impact. But before any of that occurs, you need a business case. A business needs to answer questions, like: Why are we embarking on this initiative? What is the ROI? And what is in it for me? These are often tough questions to answer. The journey to gender parity is no different. If we are to reach […]
Your Client Experience Matters Now More Than Ever: Top 5 reasons 2018 can be a break-out year for B2B CMOs Of course clients matter. That is why we’re in business: to serve our clients’ needs. At Green Hasson Janks we strive to help our clients #BeMore every day. It is through understanding our clients’ needs that we are able to achieve this. But never before have we been able to understand those needs and gauge how we’re doing in fulfilling them more than now. The role of the CMO is central […]
You have options to #BeMore. Do you Know What they are? An Inside Look at Growth and Value Strategies
A passion for clients. An innate curiosity. David Horwich has both of these qualities and, combined, they allow him to have a dogged interest in helping clients solve challenges. David’s special skill is analyzing ways to optimize business performance and increase shareholder value. He does that in a very particular way: he offers nearly 30 years of investment banking and consulting perspective, which enables him to strategically work as a business advocate for his clients. By providing […]
At Green Hasson Janks, we believe every day is a chance to #BeMore. Not do more. Not work more. Instead, we encourage one another to be the best we can be for one another – and our clients. In this era where technology has made life move faster than ever, we all need efficiency more than ever. What if I told you there are five ways to achieve more by doing less? We are all inundated with life’s many demands, and in the nonprofit world, it sometimes requires even more creativity to get powerful […]
Co-authors: Brianne Cannon, Lauren Haverlock, Mari-Anne Kehler and Anita Wu At Green Hasson Janks, we believe every day is a chance to #BeMore. Not do more. Not work more. Instead, we encourage one another to be the best we can be and enjoy life to the fullest. With our commitment to anytime/anywhere work, our support of flexible work environments and our passion for health and wellness, our Firm wants people who live their best lives. March is Women’s History Month and the perfect time to […]
Liam is 21 and has two weekly volunteer jobs: helping care for to-be-adopted cats and making/delivering lunch to Meals on Wheels clients. It is not so unusual, I guess, for a man to be so passionate about giving back to his community. Except this one thing about Liam: he was diagnosed with severe autism before age 2. He also happens to be my son. When Liam was diagnosed, autism was not as prevalent or understood as it is today. We were advised he would never work (he does, as a barista) and he […]
And By: Andrew Bird (Marketing and Communications Consultant) (Excerpt from their book, Putting the Profit in Nonprofit! 5 Power Success Strategies for Nonprofits) Donors can’t give you money if they don’t understand who you are and who you help. They also can’t give you money if YOU can’t effectively explain who you are and who you help! Why does your organization exist? Whom do you serve? In big business, we call this a mission. No matter what you call it, can every volunteer, staff member […]